TRICIA LONG
Projects
Brand Development
Who is Cannabis Doing Good?
I worked alongside the founders of CDG to help define who and what Cannabis Doing Good was. I consulted on the general business strategy and oversaw the development of the main brand visuals and voice.
We used a third-party design company to create the brand logo and assist with the branding guide but I acted as the lead project manager, handling the development from the initial stages of design, through revisions, and to the finalization of all branding assets.
Brand Materials and Asset Development
Investor Decks, Assessments, and Presentations
The CDG co-founders are currently pitching to potential investors, both nationally and internationally. They needed an investor deck that showcased their goals and future objectives that was also on-brand, sleek, and professional.
As the branding lead, I created multiple decks for them using existing and newer brand elements, while ensuring each slide clearly articulated the information being presented.
Website Rebuild Project
Membership // Account Website Project Management
CDG required a new, more sophisticated website for their membership launch. With the help of Denver-based agency, Hybrid, we were able to create a new, more UX-friendly website that included membership account capabilities, built-in award nomination forms, a self-scoring assessment tool, and cleaner functionality overall.
The project scope grew beyond what was originally discussed and is still being completed.
